"If you are willing to listen, I am eager to teach."

MY STORY





My name is Anthony Dellaventura and helping people in any way possible is my passion in life. I’ve been in the fitness industry for over 20 years and actually strength training now for 30 years. My father gave me my first routine at 13 years old and, now at 43, I’m in the best shape of my life.

I’m a retired fireman from the FDNY and you could say my passion for helping my community and people started there and continued to grow like a wildfire, no pun intended. Even while with the FD, I was always personal training clients as well as handling their food and supplement programs because that’s how much I enjoyed it. When I retired, I got back into the fitness industry full time and worked for a few different gyms until I decided to start my own personal training company.  My partner and I successfully ran it for 3 years and we just recently decided to start our own personal ventures and start moving things online given the current Pandemic situation.

It was an easy transition for me to build my own brand coming off of my years of experience helping people reach their goals. After I turned professional at the NPC North American Championships in August of 2019 by winning the Masters overall in the 40 plus class, I knew things were moving in a different direction for me. It was then that Delluxe Fitness & Nutrition had become a vision and now a very humbling, amazingly surreal reality for me.

The coaching business requires a very unique skill set and it takes a special individual to understand and evaluate other people’s goals. You have to ask yourself truthfully; ‘can I help this person get to where they want to be?’ I created Delluxe Fitness & Nutrition with one cornerstone principle. If you are willing to listen, I’m eager to teach and honestly it’s really that simple. I don’t believe in overcomplicating things and I believe anyone who is ready for change, no matter how big or small their goals are, can be taught and coached with the utmost intellect and compassion led by someone who was once in their shoes. I teach my clients the fundamentals of lifestyle or competition goals so they can learn in the process.

This is a business where one is constantly learning and nothing is set in stone and no two individuals can be treated the same. Where I separate myself from the rest of the pack in this very demanding business is the accountability and the accessibility my clients have with me. This is more of a white glove, selective service if you will, because there is more to just weekly check ins and answering feedback questions. The lines of communication between myself and my people are very different than most client/coach relationships because they have access to me via text and me actually picking up the phone should the need arise and for newbies, I promise you this service is invaluable. Think of it as having a mini Anthony Dell in your pocket at all times.

I can only accomplish this hands on approach by limiting the amount of people I work with at any given time. If my volume gets too great I will set a limit on how many people I take on. I refuse to treat clients as a number and will never leave them hanging with questions and concerns they may have at any given moment from the time we start our relationship. It’s in my nature to help people in a timely fashion because I know what it’s like to wait for someone to get back to you when you need to know something that is time sensitive especially when trying to break bad life habits and create new ones.